Adobe Summit 2025 Digital Marketing
Overview
The AI- and data-driven operational structure was visually reinterpreted and reorganized with a focus on a consistent design system and user journey. Interactions were designed to naturally connect content discovery, engagement, and conversion, strengthening both marketing efficiency and the overall brand experience.
Adobe Summit Korea 2025 Digital Marketing Experience (Landing Page)
Client
Adobe Korea
Date
2025
Type
Event Landing / Digital Marketing Experience
Role
UX/UI Design, Web Publishing
Proposal
A landing design concept that extends the key visual into a cohesive web experience.
The global web KV guidelines were reinterpreted for web UI and extended into a structure and visual language optimized for landing goals. A clear, linear flow was designed within a single page, allowing users to easily understand event information and naturally move toward participation.
Extension
An email design that extends the brand tone.
The visual language defined on the landing page was extended into the email communication channel, resulting in an eDM design that maintains the KV-based color and graphic tone. The same CTA structure and card-based content layout were applied to ensure a consistent experience as users move between channels, allowing the brand message and participation flow to continue naturally.
Completion
A new landing experience where the brand mood extends into the web.
This landing focused on naturally extending the established guidelines into a web experience.
Bold colors and graphic rhythm were applied to the UI to make the event message immediately clear, and a clear action flow was designed within the scroll, guiding users from information discovery to registration. The brand’s dynamic tone was reinterpreted as a visual mood throughout the landing, allowing users to take in information comfortably and move toward participation without friction.
